New pear cultivar makes commercial debut

Velvetine, a new pear bred by Plant & Food Research, will make its commercial debut this season. The new russet-over-green, European-style pear has been licensed by Enza from Prevar, the joint venture established to commercialise Plant & Food’s pipfruit cultivars. About 6 tonnes of the fruit are expected to be sent to US customers this year.

 

“Prevar has selected the trade mark name VELVETINE™ for this pear which alludes strongly towards the pear’s amazing texture. It has a natural russet over a green background and a classic European pear shape, which for some consumers may appear a little unattractive, but all the market evaluation evidence we have confirms that the pear texture, flavour and ripe pear shelf-life are outstanding and highly-valued attributes.”

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